An iOS and Android app that brings Augmented Reality straight to the breakfast table. Point at the jar and the Skiro mascot comes to life.
- Mobile App
- Augmented Reality
- Gamification
- Food & Beverage
How do you turn a jar of Nocciolata into something children can't wait to open?
In a market where every product competes for a few seconds of attention, Rigoni di Asiago wanted to turn breakfast into an interactive moment that engaged parents and children alike.
It needed an app that was simple to use, fun to explore and capable of generating organic word of mouth.
The objectives
- Engage families with children at breakfast time
- Create an experience that generates organic word of mouth
- Run a prize competition to encourage purchase
- Position Nocciolata as an innovative, playful brand
AR on the jar
The user points the camera at the jar and the Skiro mascot comes to life in augmented reality, right on the breakfast table.
Interactive recipes
Recipes to explore in AR, with animations and ingredients shown in 3D. Breakfast becomes an adventure.
Prize competition
Entry into a prize draw with each purchase. Entertainment and sales activation in one.
- A native iOS and Android app using ARKit and ARCore to track the jars
- 3D models of the Skiro mascot with bespoke animations
- An integrated competition system with sign-up and entry tracking
- Real-time analytics on usage, scans and competition entries
- 30K+
App downloads
- 3 in 1
Entertainment, engagement and sales activation
Mobile App, Augmented Reality, Gamification, Food & Beverage
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